Brief and direction
Brand values, audience, competitors and where the logo will appear.
A logo is the core mark that identifies your business everywhere it appears, from a favicon to a building sign. Weboolf designs custom logos around your brand direction and the places the mark must work, then delivers responsive versions and every file format your team and suppliers will need.
Strategy-led. Thoughtfully designed. Built to grow.














THE RIGHT STARTING POINT
You're launching a business or product; your current logo looks dated or amateur; it doesn't work small (on social avatars or a favicon); it's hard to reproduce; or your business has changed and the logo no longer fits.

DEFINED SCOPE
Brand values, audience, competitors and where the logo will appear.
Distinct concepts reviewed against agreed criteria, then refined.
Primary logo, symbol, wordmark and small-size versions in all formats.
SELECTED WORK
The thinking, the build and the practical difference it made.

Berliner Ideenlabor needed its approved design built accurately—and a component system the team could reuse. Weboolf delivered the seven-page website with reusable components, a clear content structure and an editor-friendly foundation.
Read the case study ↗
WoolfyOS is Weboolf’s own AI Marketing Operating System, envisioned to bring strategy, content, publishing, advertising, and performance insights into one workspace. Its brand identity gives that ambition a recognizable face: bold in character, focused in expression, and grounded in a clear purpose.
Read the case study ↗Client’s Review
A CLEAR PROCESS
The direction, requirements and applications.
Present concept directions and gather feedback against agreed criteria.
Refine the selected mark and prepare the final assets and usage notes.
READY FOR YOUR TEAM
Primary logo, symbol and wordmark versions; colour, single-colour and reversed versions; small-size and favicon versions; files in SVG, PNG, PDF and EPS; a basic usage sheet; and full ownership.

CONNECTED SERVICES
BEFORE WE START
SVG and EPS (vector), PDF, and PNG with transparent backgrounds, in full colour, single colour and reversed versions, plus favicon and social avatar sizes.
Yes. Full ownership of the final logo transfers to you on final payment.
The proposal defines concept directions, revision rounds and final formats. We do not imply unlimited revisions or unrestricted extras.
We may use AI tools to explore early ideas, but every final logo is designed and refined by our team to make sure it's original and usable.
Custom logo design is quoted according to the agreed concept directions, refinement rounds and final file package. A full brand identity has a broader scope, including colour, typography and guidelines. We confirm the logo deliverables and fixed price before work begins.
LET’S MAKE THE NEXT MOVE COUNT
Share your current assets, the problem you want to solve and any fixed requirements. We will review the starting point and explain what this engagement should cover before you commit.
Start a project ↗